Does Google Use Keyword Meta Tag For Rankings?

A Meta Tag is essentially a description about what your website contains, or what is listed on an individual webpage. This text will usually fall just below the title on your website and is what appears on the search engine results page when someone performs a search for your website or any set of keywords that are associated with your website.
Using a good Meta Description can help to draw more individuals to your website and increase your search engine ranking, as long as you aren’t spamming with it. Spamming typically is an overuse of certain words and phrases designed to make a page look like it is more relevant on a topic than others.

Imagine that a user is searching for compact discs for sale and you sell guitars. A spammer would take advantage of the individuals looking for compact discs and add that into their keyword Meta description to draw a crowd to their website that wouldn’t be interested. It is always best to create a Meta Description that describes your website in a clear and concise tone to attract individuals to your website.

It will also help some of the search engines in classifying you as well. As a general rule a clear and concise Meta Tag will help to boost your ranking on certain search engines. But, Google completely ignores the Keyword Meta Tags listed because of problems with spammers in the past. They may use Meta Descriptions in their search results.

The decision to end keyword Meta Tags as part of search engine rankings began in 1998 and was headed by Google. Their algorithms began to ignore these areas and they chose to move on to new ways to increase SERP.

Since it is no longer a vital part of your website, you should continue to simply complete this section with relevant text and understand it won’t help your rankings at all. Instead, focus on optimizing your entire website to help you achieve better listing results.

Of course there is a small exception to this rule that should be noted. Websites that contain the same level of SEO optimized pages that list the keywords they use in their Meta Tag have could potentially see a boost. When determining factors in certain positions are considered, these keyword Meta Tags have been shown to have some effect.

One way to optimize your website is to make sure content contains enough keywords on it. Many search engines scan websites to find what is listed as general terms on it. So a website that contains peanut butter around 2% of the time will be picked up as a website about peanut butter, unlike the use of a Meta Tag this helps to actually increase your ranking in the search engines.

In closing, Google does not use keyword Meta Tags for their search engine results. Instead they look for content that is listed on a page in a sense that it isn’t written in a spam form. To improve your rankings optimize your website to contain all relevant keywords approx 2% of the time and you should see an increase in your rankings.
Tim Nagle has been an avid internet marketer since 1994 and is dedicated to delivering the most up to date tips, tools and strategies for making money online today. You can follow Tim on his blog make money online or learn more about traffic building and search engine rankings here.