How To Get Your Website Working For You

Is your Website working for you or against you?

If there’s anyone in business who thinks that they’re going to be doing business in the same way in five years time as they are today, they have, as the saying goes, got another thing coming.

Look back five years and you get some idea of the changes to come. The very fact that internet sales in the UK grew from £6.69bn in 2006 to £26.5bn in the first half of 2008 with 1.7 billion people hooked up to the internet by the end of September 2009 tells its own tale. And yet… many businesses are really taking advantage of this amazing upsurge; this creation of a completely new market place? Well, lots of businesses have websites but very few are using them to maximum advantage.

And even fewer businesses are using the power of the internet to drive up their results. If you want to get ahead of the game and capitalize on the marketing – and profit generating – opportunities offered to you by the internet; if you want to be even more successful than you are already; if you want to grow your business without investing a mountain of money doing it, then here are some practical, proven and effective strategies for your website.

If you should find yourself thinking at any time, ‘This is great but it wouldn’t work in my business’, let me tell you now that it would!

How much business does your website generate for you? How much revenue can you absolutely attribute to your website? And, if you can answer those questions, is that what you want it to deliver or is it under-performing? If you cannot answer those questions, then you are missing out on a major revenue source.

Here’s a brief checklist for you – there’s lot more to it than this but at least this will get you going:

1 – Do you know what someone is searching for when they visit your site? What is your customer’s need that your website can offer? The more you can address that need on the front page of your site, the better. The ideal situation is for your prospective customer to feel relief that you can solve their problems or get them what they want.

2 – Do you have a place on your website to capture visitor information? (name and email address) Once they come to your website you absolutely have to capture their details so that you can follow up with them.

3 – Do you have an offer on your website that rewards people for giving you that information? None of us like to just give strangers our details unless we have good reason to. Make sure that there is something of value that they can download from you straightaway for free that will educate, inspire and motivate them.

4 – Do you have anything on the site that gives people a reason to act and includes a deadline? Even better, give them something that has a time-limited offer on it.

5 – Is your website engaging? Video is swiftly becoming the major medium of the internet and you need to start working out how you can use it in your business to best effect. Just look at how many sites now have video on their front page. The great thing is that you don’t have to spend a fortune on cameras, lights and editing suites to make great videos. Most of the software you need is available free and a decent camera will not cost you very much!

Article Source: ABC Article Directory

About The Author:
Tim Fearon has spent 30 years building his success through acting, speaking, coaching, and selling – and loving it! Find out where the hidden money is in YOUR business with his FREE “Where’s YOUR Hidden Money” questionnaire by visiting .