SEO Theories And Techniques

There are many types of Internet marketing strategies used in the market, and one of the most popular in today’s modern trends, according to many professionals, is SEO or search engine optimization. So what is SEO?

SEO: Theories and Techniques

SEO or search engine optimization is said to be part of SEM, or search engine marketing. However, many experts have contradicted this understanding and that SEO is a separate type of Internet marketing compared to SEM.

According to many experts, and SEO Philippines enthusiasts, the difference between SEO and SEM involves the use of money, that SEM deals with paid placement while SEO makes use of unpaid techniques which results in natural or organic inclusion in search results.

There are many techniques involved in SEO which are used to improve a website ranking in any search engines. These techniques and methods are classified between two different categories, these are the on-page optimization and off-page optimization.

On-page SEO

Techniques under the on-page optimization or SEO are techniques mostly used to make a website more “search engine friendly”. According to many SEO Philippines experts, most of these techniques involves changing a website’s layout, codes, content, images, links, and URLs to conform in today’s standards, particularly in SEO. Some of the techniques used in this includes:

Meta Tag optimization

Title Tag optimization

Alt Tag optimization

URL optimization

Content optimization

Image optimization

Off-page SEO

Techniques and methods involved in an off-page SEO are mostly about link building. According to theories made by SEO professionals, the more links a website has coming from other websites, the more it gets ranked in many search engines. However, according to recent reports, the algorithm of many search engines today, particularly Google, gives more weight on the quality of links rather than the quantity.

Because of its effectiveness in SEO, many new techniques were introduced in SEO link building which introduced a diversity of possible ways to gain a lot of authority in the Internet market. According to many SEO Philippines experts, these techniques are divided into to categories, organic and artificial link building.

Organic link building: These are link building techniques which is used to bait users to link to their website. This technique includes:

Unique content


Social bookmarking and social networking

Article marketing

Artificial link building: These techniques involve manually getting links from other websites.

Blog commenting

Directory submission

Social bookmarking and networking

Article submission

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About The Author
Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.

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